Entrepreneur | Karma Yogi | Conscious Business Leader
Vijay Jetani
Co-Founder & CEO of Namaste Group. Integrating timeless spiritual principles into modern business leadership.
Our Partner
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Profile Overview
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He firmly believes that family values are the foundation of everything he does, including business and spirituality. For him, success is never an individual pursuit—it is about shared growth, collective achievement, and strong family bonding.
Much of his success has been achieved with the unwavering support of his beloved wife, Urmila Jetani, and his dear brother, Dulsukh Jetani, along with their families.
Mr. Vijay Jetani is a UK-based entrepreneur and hospitality leader, widely recognised for building one of the largest and most respected vegetarian and vegan Indian hospitality brands in the United Kingdom. He is the Co-Founder and Chief Executive Officer of the Namaste Group.
Beyond commercial success, he is known for his deep spiritual grounding, ethical leadership, and ability to integrate the timeless principles of the Bhagavad Gita into modern business practice. His life and work reflect a rare balance of profit, purpose, and service, making him a respected voice among business leaders, spiritual communities, and interfaith forums across the globe.
£15m+
Annual Group Turnover
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250+
Employees
One of the largest Indian vegetarian employers in UK
#1
Ranked Indian Restaurant
Consistently on TripAdvisor
Business Presence & Expansion
Ventures & Leadership
Successfully building, scaling, and managing multiple hospitality and allied ventures across the United Kingdom.
- Restaurants
Omnom
London / Birmingham
Namaste Village
Norwich
Namaste Village
Cambridge
Namaste Village
Southend / Oxford
Namaste Village
Twickenham
- Hotels
Marlborough Guest House
Norwich
Revado Hotels
Norwich
Namaste Palace
Norwich
- Flagship Entity
Widely regarded as a benchmark for ethical, conscious, and values-led hospitality in the United Kingdom. This entity serves as the cultural and operational standard for the entire group.
- EXECUTIVE PHILOSOPHY
- Retail & IT
Namaste Bazar - Cambridge
4,000 sq. ft. Indian grocery retail and wholesale store.
Jetani Brothers UK Limited (Software & IT Wing)
Driving digital transformation and bespoke software solutions across the hospitality portfolio.
- Life Objective
“…and help humanity realise its connection with the Supreme. I believe business can be a platform for self-realisation, service, and evolution.”
- Core Belief
The Bhagavad Gita teaches us that when work itself becomes worship, there is no need to separate business and selfless action—selfishness transforms into the highest form of selflessness.
When existence (livelihood) and evolution (spiritual growth) coexist on the same platform, struggle reduces and harmony begins.
Through Bhajan (devotion) and Bhojan (pure, conscious nourishment), the heart and body are aligned toward higher awareness. When work is performed with devotion and food is prepared and served with purity, everyday life itself becomes spiritual practice.
Influences & Connections
Business Inspiration & Global Relationships
Drawing inspiration from visionary leaders who built global institutions while remaining rooted in ethics and nation-building.
Ratan Tata Ji
Tata Group
“Widely admired for ethical leadership, philanthropy, and institution-building with conscience.”
Dhirubhai Ambani Ji
Reliance Group
“Revered for entrepreneurial courage, vision, and the ability to democratize opportunity at scale.”
Contemporary Associations & Friendships
Anil Agarwal
Chairman, Vedanta Group
Jay Shetty
Founder, On Purpose Podcast
Radhika Devlukia
Wellness advocate & entrepreneur
Govind Dholakia
Govind Dholakia
Mike Packman
Founder & CEO, KNPRE, USA
Navin Krishna
Founder & CEO, Krishna Avanti Schools
Mr. Jetani shares meaningful professional relationships with these globally influential leaders across business, education, media, and social impact.
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Key Achievements & Blessings
A journey marked by resilience, innovation, and community impact.
- Entered hospitality with no prior experience
- Led businesses through COVID-19 without shutting down operations
- Established Namaste as a distinctive vegetarian brand
- Ranked #1 Indian Restaurant consistently on TripAdvisor
- Transformed loss-making ventures into profitable enterprises
- Doubled turnover during pandemic through innovation
- First-ever Indian vegetarian & vegan-only restaurant concept at scale in UK
- Workforce: 250+ employees
Education
MSc Business Management – Distinction
University of East Anglia (UEA), Norwich (2006–2007)
Master’s project ranked Top 10 at Norwich Business School
B.Eng. Electronics & Communication
Bhavnagar University, India (2002–2006)
Distinction, University Topper & Gold Medalist
Leadership
Managing Director
Namaste Village Norwich Ltd
President, Norfolk & Norwich Indian Society
(2012–2017)
Youngest President in the organisation’s history
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Spiritual & Interfaith Association
“Respect for all faiths is my greatest spiritual asset.”
Mr. Vijay Jetani’s spiritual foundation was laid at the age of 15, under the profound influence of Shri Pandurang Shastri Athavale. He continues to regard him as the most significant contributor to his spiritual growth.
Over the years, his spiritual understanding has been enriched through guidance from revered masters across diverse Sanatan Dharma traditions.
Gurus & Spiritual Inspirations
- Pandurang Shastri Athavale — Swadhyay Family Movement (First Guru)
- Morari Bapu — Shree Chitrakutdham Trust
- Morari Bapu — Shree Chitrakutdham Trust
- Neem Karoli Baba — Kainchi Dham
- Sri Sri Ravi Shankar — The Art of Living
- Maitreya Dadashreeji — Maitri Bodh Parivar
- Sister Jayanti ji & B.K. Sachin Bhai Ji — Brahma Kumaris
- Jentiram Bapa — Ugamfoj
- Param Alay Ji — Son to Human
- Sadhguru Jaggi Vasudev — Isha Foundation
- SB Keshav Swami Maharaj — ISKCON
- Pramukh Swami Maharaj — BAPS Swaminarayan Sampradaya
Global & Humanitarian Outlook
Mr. Jetani lives by the philosophy of Vasudhaiva Kutumbakam — “The world is one family.” He views humanity as united by a common essence—the soul—beyond geography, culture, or belief systems.
Business Philosophy
Practicing a model of conscious capitalism, where profitability, people, purpose, and planet are aligned. True success is measured not only by growth, but by legacy, trust, and positive societal impact.
Visual Journey
Moments & Milestones
A glimpse into the diverse world of Namaste Group, from conscious hospitality to spiritual exploration.
Let's Connect
Mr. Vijay Jetani is frequently invited to engage with organisations seeking purpose-driven growth, ethical leadership, and conscious expansion.
- [email protected]
- 44 7787 413056
- London, United Kingdom
“Mr. Vijay Jetani is not merely a successful entrepreneur—he is a conscious leader, Karma Yogi, and global citizen who believes that business conducted in a divine, ethical, and values-driven way can uplift humanity.”